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Paharia (2013) Chapter 4
Exploring Gamification in Loyalty 3.0: A Data-Driven Approach to Motivation and Engagements Gamification has become a major tool in modern loyalty programs. It uses game mechanics to motivate…
4 min read
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Paharia Chapter 2
The Power of Motivation in Loyalty Programs Loyalty programs have become a staple for businesses looking to build long-term relationships with customers. Chapter Two of Paharia’s (2013) Loyalty…
4 min read
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Paharia (2013): Chapter 3
Big Data and Loyalty The Power of Big Data in Loyalty and Engagement Big data is everywhere, from what we buy to where we go, and even how we scroll on our phones. It is insane to think that each…
4 min read
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Paharia (2013) Chapter 1
Summary and Findings Why Traditional Loyalty Programs Aren’t Working: And What Brands Can Do About It Loyalty is something we all crave. Be it a loyal friend, a favorite coffee shop, or even our go-to…
4 min read
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Mikayla’s Testimony
Hear 23-year-old Mikayla’s testimony! Finding God in My Doubt For most of my life, I struggled with the question: Is God real? I grew up in a Christian…
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Nov. 20 Devotion
Psalm 23 – Finding Peace in God’s Shepherding “The Lord is my shepherd, I lack nothing” (Psalm 23:1). Psalm 23 is a timeless masterpiece of Scripture, a source…
4 min read
