Lilly

Exploring Gamification in Loyalty 3.0: A Data-Driven Approach to Motivation and Engagements Gamification has become a major tool in modern loyalty programs. It uses game mechanics to motivate people and drive engagement in non-game contexts. In Loyalty 3.0, Paharia (2013) explains how businesses can leverage gamification to create more dynamic…

The Power of Motivation in Loyalty Programs Loyalty programs have become a staple for businesses looking to build long-term relationships with customers. Chapter Two of Paharia’s (2013) Loyalty 3.0 breaks down how human motivation fuels effective loyalty programs, highlighting the balance between intrinsic and extrinsic motivators. This post summarizes key…

Big Data and Loyalty The Power of Big Data in Loyalty and Engagement Big data is everywhere, from what we buy to where we go, and even how we scroll on our phones. It is insane to think that each and every one of our online actions produces data for businesses to make use of in getting to know us better. Chapter Three of Paharia (2013) discusses how companies have started creating customer loyalty. Where big data is coming from, how it’s used, and the challenges it presents are all indications that the businesses applying data-driven approaches have the edge over others.…

Summary and Findings Why Traditional Loyalty Programs Aren’t Working: And What Brands Can Do About It Loyalty is something we all crave. Be it a loyal friend, a favorite coffee shop, or even our go-to streaming service, the feeling of being valued and understood is something we all want. But in today’s fast-paced, digital world, how can brands achieve true loyalty and…