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The Relationship Economy
Book Summary & Analysis John R. DiJulius’s book The Relationship Economy: Building Stronger Customer Connections in the Digital Age (2019) reminds us that human connection is what truly…
4 min read
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Paharia (2013) Chapter 9
Building Loyalty 3.0: Implementing and Optimizing a Motivational Experience Loyalty 3.0 is not about creating flashy games or giving away points just to keep users around. It is…
4 min read
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Paharia (2013) Chapter 4
Exploring Gamification in Loyalty 3.0: A Data-Driven Approach to Motivation and Engagements Gamification has become a major tool in modern loyalty programs. It uses game mechanics to motivate…
4 min read
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Paharia Chapter 2
The Power of Motivation in Loyalty Programs Loyalty programs have become a staple for businesses looking to build long-term relationships with customers. Chapter Two of Paharia’s (2013) Loyalty…
4 min read
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Paharia (2013): Chapter 3
Big Data and Loyalty The Power of Big Data in Loyalty and Engagement Big data is everywhere, from what we buy to where we go, and even how we scroll on our phones. It is insane to think that each…
4 min read
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Paharia (2013) Chapter 1
Summary and Findings Why Traditional Loyalty Programs Aren’t Working: And What Brands Can Do About It Loyalty is something we all crave. Be it a loyal friend, a favorite coffee shop, or even our go-to…
4 min read
